Measuring Impact introduces readers to a movement-building approach to communications evaluation. Whether you’re working on access to healthy food, equitable land use and recreation, or any other justice issue, you can use the set of tools in this kit to evaluate the degree of impact your communications work is having, and to improve communications plans. With winning media strategies and ways to track gains and change, organizers can saturate markets with their frames and messages, and become powerful media leaders and sources.
(Created by MediaJustice, formerly known as Center for MediaJustice)
- Focus Area Communications Strategy
- Type Curriculum and Tools