This spring we launched a new communications resource for community organizing with our allies and partners the Praxis Project, Center for Story-based Strategy (CSS), Movement Strategy Center, Community Media Workshop and the Progressive Communicator’s Network, “Echoing Justice: Communications Strategies for Community Organizing in the 21st Century.”
For release, we engaged a our partners and the groups studied in the report in a collaborative launch strategy designed to target our audiences – communications practitioners, alliance leaders and organizers, and the foundations that fund justice sector grassroots organizing.
We are super pleased to report that we doubled all of our download and share goals! We are currently at over to 1000 downloads and over 1000 reads on the website, including tens of thousands of impressions and unique visits to the site. As of press time, our publishing software is at 26,000 impressions across the internet, not including Facebook and Twitter mentions.
We also have been hard at work presenting in key movement spaces.
The week of the launch, CMJ and partners held a convening co-sponsored by Opportunity Agenda focused on using Echoing Justice and the process to go deeper on what collaboration actually looks like to create the media and cultural conditions that strengthen the communications and organziing effectiveness of social justice sectors.
Jen Soriano also presented at Organizing 2.0. in New York the week following the report, and Taj James spoke about the report at a Bay Area Justice Funders Network meeting in the Bay Area.
CMJ also highlighted the report at their table at the NCMR convening in Denver.
You can find select coverage of the report at the following links:
Colorlines: New Report Lays Out a Blueprint for Grassroots Communications Strategies
Organizing Upgrade: Echoing Justice
Rockwood Blog: Echoing Justice: How to Win the Framing Wars of the 21st Century
SalsaLabs: Echoing Justice Goes In-Depth on Communications Strategy for Grassroots Social Justice Organizations
Please contact us for more information on how to present in your community today!
